Social Media ad management and strategy
Social media marketing and Facebook ad campaigns are excellent ways to advertise your products or services to a highly targeted group of potential customers. Created and managed correctly, social media ads can increase traffic on your website, build your email list, and increase sales.
At the end of 2018, Facebook had over 2 billion active users with nearly 70% of adults in the US reporting themselves to be Facebook users. More interested in advertising to a younger audience? 72% of teenagers report using Instagram and the platform itself reports 1 billion active monthly users. And for industry specific advertisements targeted towards business professionals, LinkedIn has over 260 million active monthly users.
So, even if your business doesn’t use social media, your customers are using it.
We facilitate all steps for a social media ad campaign, from strategy, creative development (ads and video), audience targeting, lead capture and ongoing maintenance. We can also manage your social media ad campaign to allow for considerable flexibility. We can increase or decrease your monthly budget or pause and restart your campaign with short notice. You have complete control to marketing when, where and how much as needed to best accommodate your business.
If you are considering running a social media ad campaign, contact Trailguide Marketing today. We will provide a free quote and assessment to help you decide if social media advertising is the perfect marketing program for you and your business.
Social media ad campaigns
We build a wide variety of ad campaigns for our clients and are happy to build one to suit your specific needs. The three most common campaigns we build are:
Build a Facebook Ad campaign that drives people to a piece of content on your site.
Ideal For: A business interested in building a sales funnel through a Facebook Ad campaign.
Driving traffic to your website will allow you to ‘cookie’ visitors and retarget them with more specific ads. Content awareness ads are effective ‘top of funnel’ ads.
Building an email list is the first step towards a successful email marketing campaign.
Ideal For: Almost any business, especially local businesses.
Showing up in your ideal clients email inbox is an effective way advertise your business/service, special offers or sales, and stay top of mind in a crowded market.
Get your product or service in front of an audience most likely to purchase what you offer.
Ideal For: Businesses who have a seasoned Facebook Pixel and/or email list.
Using information gathered through website visits, email lists, and active social media accounts, build ads specifically for customers familiar with and likely to purchase your product/service.
How our facebook ad management works
- We generate custom Facebook ad creative and content that will engage your audience. Multiple pieces will be produced, giving us the opportunity to see which proves most effective.
- Based on your industry and business character, product, and services, we will select target audiences for your campaign. Additional audiences audiences will be generated with information you already have such as your current social media followers, visitors to your website (if a Facebook pixel has been installed), and email and customers lists. Lookalike audiences will also be generated from this information.
- Depending on your campaign type, multiple audiences will be created and tested to see which performs best.
- If you’ve chosen a specific Ad Package with our Monterey social media marketing team, your ad landing pages will be created with content you’ve provided and sent to you for your final approval before your ad campaign is launched.
- As your campaign progresses, we will routinely monitor the performance of different versions of ad creative and copy, as well as audiences, tweaking your budget to favor those performing most effectively.