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Decrease The Amount Of Time Your Leads Spend In Your Sales Funnel
Capturing a lead is just the beginning. Optimize your lead nurturing strategies to increase your conversion rate and decrease the amount of time from lead capture to lead conversion.
Our Lead Conversion SErvices
Retargeting campaigns do just what their name implies–they retarget your website visitors and anyone who has engaged with your social media accounts and ads with content designed to move them further down your sales funnel.
Automated email series triggered by specific actions users take (or do not take) on various platforms can be an efficient way to turn a lead into a customer. Email marketing is far more than a monthly newsletter!
Content marketing is the delivery of content to a targeted audience, with the goal of driving sales. Digital content can include blogs, articles, web page content, SEO landing pages and much more.
When someone clicks on your ad, they do so for a specific reason so don’t point them to your generic homepage. If you don’t have a page that relates specifically to your ad, we will create it.
There are a variety of lead nurturing (and eventually, lead converting) strategies that a business can use.
Social media retargeting ad campaigns can vary in complexity and length, but are all designed to move anyone who has visited your website or engaged with your social media (directly or through ads) further down your sales funnel. Using curated content and information gathered through your website and social media accounts, you can target an audience that is familiar with your brand, but haven’t purchased your product/services.
Content creation keeps your users engaged with useful & informative content. Examples can include white papers (benefits and rationale for using your service), case studies (examples of how your service has helped others), video/text testimonials, infographics, and consistent blog posts. This will form the backbone of what you send out in your email campaigns, put in your social media ads, and post about on your social media accounts. The phrase ‘Content Is King’ exists for a reason!
Lead nurturing email campaigns should cover the same basic topics: welcome, this is who we are, this is how we can help you, and here is how we have helped other people. Depending on how large your email list is and how detailed you’d like to get with your campaigns, email segmentation is an important strategy.
“The Trailguide team continuously helps us gather vital customer data and break it down into actionable steps we can take to meet our marketing goals.
Trailguide is at the core of our sales team’s success.”
Gold Standard Diagnostics