Our Process

Our Process

We are a marketing agency with a business mindset

We are a marketing agency, first and foremost, but our process is different than most other agencies. We want to talk about more than branding and messaging–What are your business goals? Where do you see your team in five years? How is your sales pipeline? Where are your roadblocks?

Why?

Because any good marketing strategy takes into consideration every aspect of your business. You’re investing in marketing services to accomplish a set goal. Once we understand your goals and the issues standing in the way of reaching them, then we can fully understand if and how our services can help your business and your team.

The Trailguide Process

U

Where are You?

First rule of thumb in the outdoors: always be aware of your surroundings. 

Our first step is to conduct a full digital marketing audit, beginning with the most obvious–your website. From there, we take an in-depth look at any other digital marketing strategies you’re currently using.

When we know where you are, we can start to talk about where you want to go and the challenges standing in your way. 

Stage 1 Deliverables: 

  • Website Audit
  • Digital Marketing Audit
  • Key Recommendations
  • Proposed Project Timeline and Cost
U

Map the journey

No two client journeys are the same and each require their own customized map. Depending on the services we (the client and Trailguide) have agreed upon, your team will begin developing plans of action for each.

Client teams typically include:

  • An account manager to serve as a liaison between the client and their marketing team
  • A content strategist to lead content creation and promotion
  • An SEO expert to lead content optimization
  • A media buying strategist to create and manage any paid advertising campaigns (PPC, social, etc)

Stage 2 Deliverables: 

  • Branding & Messaging Guide
  • Service Specific Execution Plans
  • Key Performance Indicators and Growth Metrics
  • Project Priorities
U

Get on The trail

Now the fun can begin!

Our team will begin executing the service specific action plans and your account manager will be in touch monthly (at a minimum) with progress reports for each service we are providing. 

If you are a new Zoho One Marketing Suite client, we will begin your systems set up and integration at this point. If you are currently using Zoho but need your suite of tools optimized, we will do that as well. Any Zoho training will take place during this time.

Stage 3 Deliverables: 

  • Monthly Progress Reports
  • Service Modification Recommendations
  • Zoho Training As Needed
U

Course Correct

We never ‘set it and forget it’. Our digital marketing team members are always assessing their client projects for a clear understanding of how our strategy is working. We typically meet to assess a client’s strategy every 90 days and update our services as needed.

Trailguide Marketing is on your tEAM

 

With each of our clients we strive to create lasting partnerships. Digital marketing is a long-term game and we walk with our clients through it all.

With that mindset, we strive to make it clear from the outset that we are not a digital marketing vendor selling software or short term, one-off services. Trailguide Marketing becomes a member of your team and we opt out of engaging with prospective clients who do not share this mindset.

The most successful digital marketing strategies are consistently managed and flexible. Our team is with you for the long haul!

Trailguide Marketing is on your tEAM

 

With each of our clients we strive to create lasting partnerships. Digital marketing is a long-term game and we walk with our clients through it all.

With that mindset, we strive to make it clear from the outset that we are not a digital marketing vendor selling software or short term, one-off services. Trailguide Marketing becomes a member of your team and we opt out of engaging with prospective clients who do not share this mindset.

The most successful digital marketing strategies are consistently managed and flexible. Our team is with you for the long haul!